Industrial designer Anne Paso, founder of “Lovi” remembers how she got started: “I wanted to create a wooden bauble for Christmas trees as an alternative to plastic ones in 2001. The very first version was a stick with veneer pieces glued to it. I quickly realized that it should be like a 3D puzzle, so that the end user is the one who has the satisfaction of putting it together.”
A new type of joint design made the puzzle possible so that the pieces could easily slot together. The packaging was cleverly designed to resemble a postcard with the very first products sent around the world in 2003!
Anne Paso has collaborated with the following brands: Lovi >
Next designer: Jasper Morrison >